Just Clean Protein
Outsourced CMO partnership powering a national eCommerce brand.
Overview
Northscale (through Superior Digital) has served as the outsourced marketing and digital leadership partner for Just Clean Protein, guiding the brand from concept to national eCommerce success.
Beginning with the initial product strategy and identity development, our role evolved into full-spectrum digital leadership — managing creative direction, eCommerce growth, campaign execution, and performance analytics across multiple channels.
Our Role
As the brand’s long-term strategic partner, we operated as the outsourced CMO, overseeing marketing, creative, and digital operations under one integrated framework.
Key responsibilities included:
Developing the core brand identity and positioning from concept to market launch
Designing all product packaging and visual assets across SKUs and formats
Building and scaling the Shopify eCommerce platform into a fully integrated national storefront
Leading all digital marketing, social, and advertising strategy, including performance campaigns and seasonal promotions
Managing analytics, conversion optimization, and content development to sustain engagement and retention
Supporting wholesale, retail, and fulfillment integration as operations expanded
Highlights & Impact
Launched a premium Canadian protein brand with a distinct, trusted visual identity
Achieved nationwide eCommerce growth, expanding from regional orders to national distribution
Streamlined operations through unified digital workflows and automation
Built consistent year-over-year sales growth through multi-channel campaigns
Established long-term brand equity through cohesive creative and data-driven decision-making
Outcome
By embedding our team within the Just Clean Protein organization, Northscale provided continuity, strategic alignment, and measurable performance — enabling a lean startup to evolve into a national eCommerce leader with a scalable digital foundation.
